While brainstorming for a marketing campaign, we should let the ideas flow from all directions and let loose your imaginations; but when moving from the ideation stage to planning we should be Strategical, Analytical & Practical.
Strategical: You cannot have a plan that isn’t strategically aligned with your long term goals.
Analytical: If you want to succeed as a marketeer you got to be analytical of everything big or small. Its this trait that will really decide how successful the campaign can be...
Practical: Developing innovative marketing ideas are what we aim for, but making it practically work requires real effort.