While brainstorming for a marketing campaign, we should let the ideas flow from all directions and let loose your imaginations; but when moving from the ideation stage to planning we should be Strategical, Analytical & Practical.

  • Strategical: You cannot have a plan that isn’t strategically aligned with your long term goals. 

  • Analytical: If you want to succeed as a marketeer you got to be analytical of everything big or small. Its this trait that will really decide how successful the campaign can be...

  • Practical: Developing innovative marketing ideas are what we aim for, but making it practically work requires real effort.


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